Three practice websites, two phone numbers and £4,200 a month on ads, with no way of telling which advert produced a patient.
Measured against the three months before launch. Figures come from the client’s own booking system, not from ad platform estimates.
Where it started
The group had grown by acquisition. Each surgery kept the website it arrived with, so a patient searching for the practice found three brands, three booking routes and two numbers that rang the same reception desk.
Ads ran against all three. The monthly report showed clicks and cost. Nobody could say which of those clicks became a patient in a chair.
What we did
Three months of ad spend read against the practice management system. 41% of bookings had no traceable source at all.
A single website with a surgery picker on every page, so a patient chooses a location once and every form carries it through.
The booking form writes straight into the practice management system. No re-keying, no lost slots.
Phone bookings now land in the same report as web bookings, against the campaign that produced them.
“We stopped arguing about which advert worked. The report just says.”
The same site on a desktop and in a hand. Most of this traffic arrives on a phone.
Interior page — one action, above the fold.
Mobile view — the layout most visitors see.
Book a 20-minute call. We look at your site and your current tracking before we speak, and tell you what we would change first.
Free call · No pressure · We review the site beforehand
