Real estate · Phoenix, USAGoogle Ads · Landing page · Tracking

3 home-seller leads in 9 days, at $27 each.

The Arend Team wanted a steady flow of seller leads in Phoenix. We launched one focused Search campaign and a home-value landing page — three seller leads in the first nine days.

Client
The Arend Team
Industry
Real estate
Campaign
Phoenix Home Value
Period
Oct 10–18, 2026
Results at a glance✓ Tracked in Google Ads
3Seller leads · from 0
$27.12Cost per lead
18Clicks · from 0
$81.35Total ad spend
$4.52 avg. CPC$8 / day budget9 days live
The challenge

Expensive keywords. Zero activity. Leads needed fast.

Costly clicks

One sale means a big commission, so real-estate keywords are competitive and expensive.

Zero activity

Before launch: 0 clicks, 0 leads, 0 conversions.

The goal

Get seller leads quickly — with spend kept under control.

How we solved it

One campaign. One page. One clear offer.

01Search

A focused seller campaign

One Search campaign for Phoenix homeowners asking for a home-value estimate — not broad real-estate terms.

02Landing page

A dedicated landing page

“How much is your home worth?” One headline, one action.

03Tracking

Tracking from day one

Every lead submission counted as a conversion — real leads, not just clicks.

04$8 / day

A controlled budget

$8 a day, so we could test and learn without overspending.

Before vs after

From zero to seller leads in nine days.

Same account, two nine-day windows: before the campaign went live, and after.

Metric
Clicks
Leads (conversions)
Avg. cost per click
Total spend
Cost per lead
BeforeOct 1–10, 2026
0
0
$0.00
$0.00
—
After launchOct 10–18, 2026
18+18
3+3 leads
$4.52
$81.35Spend
$27.12
Google Ads overview, Oct 1-10, 2026: 0 clicks, 0 conversions, $0.00 cost
BeforeGoogle Ads account, Oct 1–10, 2026
Google Ads overview, Oct 10-18, 2026: 18 clicks, 3 conversions, $4.52 average CPC, $81.35 cost
✓ AfterGoogle Ads account, Oct 10–18, 2026
The result

3 high-quality home-seller leads for $81.35 in ad spend — about $27 per lead.

In the first nine days. These are homeowners asking what their home is worth — people thinking about selling.

Why it matters

One closed sale can pay back the whole campaign many times over.

Real-estate leads on Google Ads are known for high costs. A $27 cost per lead is a strong start in this market.

What’s next

Lower cost per lead. More leads.

The campaign is still new. We keep refining keywords, ad copy and bidding as data comes in.

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