Toothpaste Family Dentistry offers family, cosmetic and emergency dental care on the Gold Coast. We focused their Search campaigns on high-intent dental searches and cleaned up their tracking — 429 verified patient bookings.
Unoptimised dental campaigns often pay high costs per click — so every new patient costs more.
Tracking that counts page views or repeat clicks as conversions feeds Smart Bidding the wrong signals.
General dental searches waste spend on public health schemes, price shopping and DIY advice.
Ad groups built around real treatments: emergency dentist Gold Coast, family check-ups, teeth whitening and children’s dentistry.
Strict negative lists block dental jobs, public clinics, cheap dentures and dental student courses.
Calls, online bookings and webchat tracked through Google Tag Manager — each patient counted once per session.
Smart Bidding fed by verified bookings, with ad schedules and radiuses set around clinic hours.
Results from the Google Ads account, Mar 26, 2025 – Oct 19, 2026.
429 qualified patient bookings, at an average of $10.38 each.
Appointment bookings, emergency phone calls and patient enquiries — from people ready to book.
More than 1 in 6 clicks became a patient booking.
A 16.25% conversion rate in a competitive dental market — the budget went to people ready to book.
Keep cost per booking low as volume grows.
We keep refining keywords, ad schedules and bids using clean booking data.
We’ll look at your website and ads, and show you where you’re losing customers.
Free · 20 minutes · No pressure
