VIP Plumbing handles emergency plumbing, hot water systems and drain clearing across Australia. We built Search campaigns around urgent local searches and tracked every call and form — 161 high-quality leads.
Plumbing campaigns often leak budget on DIY guides, job openings and competitor brand names.
Without tight negative keywords, clicks rarely turn into calls or urgent jobs.
Spreading spend across broad areas makes the cost of each lead spike.
Bids on urgent searches like emergency plumber near me, hot water repair, blocked drain specialist and 24/7 plumber.
Account-level lists block courses, jobs, tools, DIY and cheap-parts searches.
Click-to-call and online bookings tracked, with each customer session counted as one lead.
Daily budgets and ad schedules focused on opening hours and peak emergency times.
Results from the Google Ads account, Mar 26, 2025 – Oct 19, 2026.
161 qualified trade enquiries, straight to the phone and inbox.
A steady flow of emergency and installation jobs, at a $5.89 average cost per click.
A low cost per click in a crowded trade market.
Emergency plumbing is one of the most competitive local searches. A $5.89 average CPC kept the cost of each job under control.
A lead engine that runs all year.
The campaign structure is in place to bring in jobs year-round, and we keep refining it as data comes in.
We’ll look at your website and ads, and show you where you’re losing customers.
Free · 20 minutes · No pressure
