Dental · Melbourne, AUGoogle Ads · Tracking · Smart Bidding

134+ patient leads from 36.9K searches.

Aspire One Dental is a Melbourne practice offering general, cosmetic and restorative care. We rebuilt their Search campaigns around specific treatments and set up clean conversion tracking — 134+ verified patient leads.

Client
Aspire One Dental
Industry
General & cosmetic dentistry
Location
Melbourne, VIC
Reporting period
Mar 2025 – Oct 2026
Results at a glance✓ Tracked in Google Ads
134+Patient leads
4.36%Click-through rate
36.9KImpressions
$13.8KTotal ad spend
1.61K clicksCalls, bookings + forms trackedMelbourne
The challenge

Clicks without patients. Leads lost between channels.

Clicks without intent

Unoptimised campaigns spend on informational searches, not patients ready to book.

Complex patient journeys

Patients book online, call or send forms — without unified tracking, leads are missed or counted twice.

Competitive local bidding

Emergency and cosmetic terms in Melbourne need strict keywords and negatives to keep cost per patient in check.

How we solved it

Treatment by treatment. Every lead counted once.

01Search

Treatment-specific campaigns

Campaigns built around emergency dentist Melbourne, dental implants, porcelain veneers and general check-ups.

02Negatives

Negative keyword guardrails

Strict lists filter out dental assistant jobs, public clinics, DIY tooth repair and dental student courses.

03Tracking

Multi-channel attribution

Calls, online bookings and contact forms tracked, with each lead counted once per session.

04Geo + schedule

Local targeting and timing

Ads shown only in the practice’s catchment areas, timed around opening hours and peak booking times.

Campaign performance

134+ patient leads from 1,610 clicks.

Results from the Google Ads account, Mar 26, 2025 – Oct 19, 2026.

Metric
Search impressions
Qualified clicks
Verified patient leads
Click-through rate
Total ad spend
Campaign resultsMar 26, 2025 – Oct 19, 2026
36,900
1,610
134.69Patients
~4.36%
$13.8KSpend
✓ VerifiedGoogle Ads account, Mar 26, 2025 – Oct 19, 2026
The result

134+ patient leads for emergency care, check-ups and cosmetic treatments.

A reliable stream of enquiries from 36.9K local, high-intent searches.

Why it matters

Strong visibility in a busy local market.

36.9K high-intent searches put Aspire One Dental in front of Melbourne patients at the moment they needed care.

What’s next

Smarter bidding on cleaner data.

With every lead counted once, Smart Bidding keeps learning — and the cost per patient stays predictable.

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