Custom gates · AustraliaGoogle Ads · Tracking · Smart Bidding

48 custom gate quote requests, at a 7.25% CTR.

InStyle Gates designs, builds and installs custom driveway gates, automated sliding gates and fencing across Australia. We focused their Search campaign on high-value installation searches — 48 verified quote requests.

Client
InStyle Gates
Industry
Custom gates & automation
Location
Australia
Reporting period
Mar 2025 – Oct 2026
Results at a glance✓ Tracked in Google Ads
48Quote requests
7.25%Click-through rate
17.8KImpressions
$4.87KTotal ad spend
1.29K clicksCalls + quote forms trackedAustralia
The challenge

Low-intent clicks. Long decisions. Untracked leads.

Low-intent clicks

Gate campaigns often waste budget on DIY install guides, cheap off-the-shelf parts and repair-only searches.

Long decision cycles

Custom gates need a detailed quote, not an impulse buy — so every ad has to be highly relevant.

Untracked leads

Without unified tracking of calls and quote forms, bidding has no clean signal for high-value jobs.

How we solved it

High-value searches. Real quotes. Clean signals.

01Search

High-intent product keywords

Targeted custom driveway gates, automatic sliding gate installation, aluminum slatted gates and electric gate installers near me.

02Negatives

Negative keyword boundaries

Blocked searches like DIY gate hinges, Bunnings gates, gate latch repair and used gates.

03Tracking

Qualified lead tracking

Phone calls and quote forms tracked together, with each lead counted once per session.

04Budget

Focused budget and areas

Spend focused on the hours owners and builders look for quotes, in the areas InStyle Gates covers.

Campaign performance

48 quote requests from 1,290 clicks.

Results from the Google Ads account, Mar 26, 2025 – Oct 19, 2026.

Metric
Search impressions
Qualified clicks
Verified quote requests
Click-through rate
Total ad spend
Campaign resultsMar 26, 2025 – Oct 19, 2026
17,800
1,290
48High-value
~7.25%
$4.87KSpend
✓ VerifiedGoogle Ads account, Mar 26, 2025 – Oct 19, 2026
The result

48 verified custom gate enquiries, from people ready to get a quote.

A strong pipeline of high-intent requests for custom gate design and automation projects.

Why it matters

A 7.25% CTR: ads people wanted to click.

An exceptional click-through rate among local property owners and builders, from 17.8K targeted searches.

What’s next

A profitable sales channel.

Google Ads is now a reliable source of high-value quote requests for InStyle Gates — and we keep growing it.

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